Eyeview Teams With TiVo Research, Clypd
Eyeview is expanding its digital video advertising business into TV by forming partnerships with TiVo Research and clypd.
A nine-year-old firm, Eyeview uses first party data from clients including Pepsi, Nexium, Hallmark, Aleve, Ace Hardware, Walmart, BMW, Ford, Jaguar/Land Rover, GM, Toyota and Hyundai to create ads tailored to specific video viewers.
“In 2016, marketers are excited to become more effective at TV advertising,” said Oren Harnevo, CEO & cofounder of Eyeview. “With the TiVo Research and clypd partnerships, Eyeview’s programmatic offering paves the way for the next iteration of TV advertising – where campaigns move the needle for brands' bottom lines through precise targeting and measurement."
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.