Fall’s Bounty Extends Past Broadcast Nets
The return of first-run broadcast network series continues to generate the lion’s share of headlines during the first few weeks of the fall television season.
But as the autumn leaves begin to fall, and Halloween pumpkins and Thanksgiving turkeys become more prevalent in viewers’ homes, so will the premieres of new and returning scripted series from cable networks and streaming services.
Once upon a time, competitors to the broadcast networks refrained from launching their best and strongest shows during the fall for fear of getting lost in the sheer noise of popular over-the-air shows premiering after a long summer hiatus. But in a world of 450-plus scripted series, cable and streaming services don’t have the luxury of ignoring any days on the calendar.
So viewers should expect to see a cavalcade of new as well as popular returning shows such as USA Network’s Emmy Award-winning series Mr. Robot on Oct. 11 and cable’s most-watched series, AMC’s The Walking Dead, on Oct. 22. New debuts such as Showtime’s drama White Famous, Audience Network’s Loudermilk, and TBS’s The Last O.G. will undoubtedly draw their fair share of water-cooler buzz.
Streaming services such as Netflix and Hulu aren’t shying away from competing during the fall season. Netflix will look to scare up audiences with the October launch of Emmy-nominated series Stranger Things (season two) while offering a Thanksgiving Day serving of Spike Lee’s much-talked-about reboot of his 1986 film She’s Gotta Have It. Hulu will beam viewers forward in time Nov. 14 with the Seth Rogen-produced sci-fi comedy Future Man, while delivering its slice of the Marvel Comics franchise with the Nov. 21 debut of Marvel’s Runaways.
The fall is no longer the purview of the broadcast networks, and that only benefits viewers.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.