Family Entertainment Television Adds To Advertising Sales Staff

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Katie Lombardi, Matt Yox named VPs

Matt Yox Katie Lombardi Join FETV
Matt Yox and Katie Lombardi joined Family Entertainment Television (Image credit: FETV)

Family Entertainment Television said it expanded its advertising sales staff, hiring Katie Lombardi and Matt Yox as vice presidents.

Lombardi had been director of advertising at Paramount.

Yox most recently was an integrated account executive at Warner Bros. Discovery.

Also Read: FETV Marking 10th Anniversary With Graphics, Promos, Social Content

“I am thrilled to welcome Katie and Matt to our team,” said Michael DuPont, executive VP, advertising sales for Family Entertainment Television’s FETV and FMC cable networks. “Their expertise and experience are the perfect combination for further expanding FETV’s business and relationships in the marketplace.”

FETV racked up a 28% volume increase in the 2023-24 upfront.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.