Farmers Insurance Sponsors CNN/Travel & Leisure 'Cities' Survey
Farmers Insurance Group has signed on as the inaugural corporate sponsor for CNN Headline News multi-media partnership with Travel & Leisure magazine.
CNN and Travel & Leisure are teaming up for the magazines annual America's Favorite Cities survey, which will get coverage on Robin & Company and on Headline News, including reports from the 25 cities being rated in various categories. Editors from the magazine will also appear as guests on CNN.
Farmers will get on-air and online exposure including on TravelandLeisure.com and CNN.com.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.