Scripps Networks' Fine Living announced "Fine Living Holiday Selects," a
branding extension that consists of 90 categories of gift-giving products.
President Ken Solomon explained that the network's holiday gift suggestions, compiled by category by its editors, 'is a natural extension for our network programming, removing much of the stress of the holiday-shopping process.'
Holiday Selects will be promoted on the network via hourly 25-second spots and one-minute 'Fine Living Holiday Essentials' product suggestions as of Nov. 29.
The gift suggestions -- showcased, for instance, as 'Office Gifts Under $20' and 'Books with a View' -- will also be available for order online (www.fineliving.com) .
The gift tips will be broken out by hobbies and interests.
Meanwhile, Turner Classic Movies has developed the 'TCM Archives Program' as a way to build strategic alliances and promotional opportunities that will expand its brand into online and various retail stores.
In January, Pottery Barn will introduce 'The Hollywood Collection' of plates, serving trays, coasters and napkins featuring vintage movie posters for such titles as Casablanca and King Kong.
In fall 2003, Chronicle Books LLC will release a line of stationery products, while Graphique de France will distribute calendars and posters including a 'Hollywood Gangsters' calendar.
And TCM and Warner Special Products recently teamed up with the Starbucks Corp. and Hear Music chains to sell a CD, The Big Picture, which included such movie tunes as Gene Kelly's 'Singin' in the Rain.'
TCM senior vice president of enterprises and new media
Katherine Evans said the network is working with branding consultancy Creative
Branding Group, licensing agents Twisted Sister Inc. and The Roger Richman
Agency Inc. and others on this initiative.
