Ford Motor Co. has signed on as title sponsor of Telemundo's boxing series Boxeo Telemundo.
The first of 12 cards during the 2011 season premieres Friday Jan. 21, live from Mexico City.
As part of the yearlong partnership, Ford will have exclusive on-air and online sponsorship of Boxeo and the Ford logo will appear in Boxeo graphics and on-site signage.
Ford will also sponsor the "Titulares Around the Ring" segments that give fans an inside look at the world of boxing and air on the network's sports news show, Titulares Telemundo.
Read more at B&C here.
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