Former ESPN Exec Artie Bulgrin Gets ARF Ephron Demystification Award
40-year industry veteran currently a project lead for the ANA
Artie Bulgrin, former research head for ESPN, was given the 2023 Erwin Ephron Demystification Award at the Advertising Research Foundation (ARF)’s annual Audience x Science event Tuesday.
The award honors lifetime achievement for those who exemplify media exec Erwin Ephron’s legacy with their unique ability to communicate complex insights.
“Artie is well-known for spearheading best-in-class research pioneering industry changing insights,” Scott McDonald, CEO and president at the ARF, said. “From Project Blueprint, which was over a decade ahead in introducing a viable system for cross-platform measurement, to his research around new ad formats, bringing ESPN ahead of the curve, he is a researcher who has consistently challenged conventional thinking and motivated forward conceptualization. It’s no surprise that he was chosen as this year’s winner by a unanimous vote.”
Bulgrin is currently a project lead for the Association of National Advertisers. Before ESPN, he was director of research and sales data for ABC National Television Sales. He began his career at Nielsen.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.