Fox Interactive to Run Affiliate Sites

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News Corp. digital arm Fox Interactive Media will manage the Web sites of more than 160 Fox affiliate stations, giving them the same “MyFox” template that the Fox O&Os feature.

FIM ironed out the deal with the Fox affiliate board of governors, which represents the affiliates nationwide. The board stressed the importance of a unified Web strategy.

The Fox O&O site model features branding like “MyFoxMilwaukee” and “MyFoxMemphis.”

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.