Fox News in Line for March Ratings Sweep

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Fox News continued its cable ratings domination among total viewers, extending its long-running winning streak both in primetime and on a 24-hour basis.

Fox News averaged 2.3 million viewers in primetime during the week of March 12 to March 18, topping all cable networks for the 9thstraight week, according to Nielsen. MSNBC finished second with 2.0 million viewers.

TBS and TNT’s coverage of the “March Madness” NCAA men’s college basketball tournament helped the networks draw 1.7 million viewers and 1.6 million viewers, respectively, with HGTV placing fifth for the week with 1.4 million viewers, according to Nielsen.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.