Powered by strong fall entries like New Girl and The X
Factor, Fox won the November Sweep in adults 18-49 for only the second time in network history, averaging a 3.1 rating in
the demo according to Nielsen.
Fox was up 15% in the demo compared to Nov. 2010. CBS
was second in the demo for sweeps, improving 4% year-over-year to average a 2.8
rating with adults 18-49.
CBS won out in total viewers for the 11th
straight November sweeps period, averaging 11.4 million viewers, up 3% over a
year ago. ABC was second in viewers, with 9.3 million, down 4%, while Fox was
third with 8.6 million, a gain of 11%.
ABC was the only network to post declines in the key demo
for November, down 4% to a 2.5 rating. NBC trailed in total viewers (6.9
million), losing 5% vs. last year and averaging a flat 2.4 rating with adults
18-49.
