Photos from the June 7 L.A. TV Week event at the Sofitel Los Angeles in Beverly Hills
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B+C business editor Jon Lafayette talks with Sean Muller, and founder CEO of iSpot.tv, during the opening keynote of the L.A. TV Week Advanced Advertising Summit June 7 at the Sofitel Los Angeles in Beverly Hills. (Image credit: Rebeca Dourado)
(From l.): “Addressable Advertising Finally Made Easy” panelists Matthew Van Houten of DirecTV Advertising, Muhammad Eldereiny of RPA and Bruce Anderson of Invidi Technologies. (Image credit: Rebeca Dourado)
(From l.): Tony Yi of Cadent, Jason Mannigham of Blockgraph and Matthew Van Houten of DirecTV Advertising on the “Addressable Advertising Finally Made Easy” panel. (Image credit: Rebeca Dourado)
(From l.): Amobee’s Mark Haddow, Michael Teicher of Scripps Networks and Field Garthwaite of IRIS.TV on the “Programmatic Progress” Advanced Advertising Summit panel. (Image credit: Rebeca Dourado)
Tremor International chief strategy officer Kenneth Suh speaks during the “Programming Progress” session. (Image credit: Rebeca Dourado)
Midday keynoter David Levy, CEO of OpenAP, who spoke on “Moving Beyond the Panel: ID-Based Targeting and Measurement for Television.”(Image credit: Rebeca Dourado )
Video Advertising Bureau EVP Danielle DeLauro moderated the Advanced Advertising session “Advertising on CTV.”(Image credit: Rebeca Dourado)
Advertising on CTV panelists Ray Yinger (l.), VP of agencies and brands at Comscore, and Pierre Coleman, director, West Coast sales for Vevo. (Image credit: Rebeca Dourado)
On the “Growing Local OTT” panel (l. to r.): Dave Marquard, Premion; Adam Gaynor, Gamut Smart Media from Cox; Joe Marino, MadHive; and Jack Mollins, Atmosphere. (Image credit: Rebeca Dourado)
Closing keynoter TaraLynn Marinho, senior manager, growth and performance at Roku, spoke about “Making Streaming Work for Direct-To-Consumer Products and Other Precision Marketers.”(Image credit: Rebeca Dourado)
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.
