The 20th Annual Hispanic Television Summit, held September 15 at etc.venues as part of NYC TV Week, explored the multiple ways that television programming is embracing Hispanic culture in 2022 across platforms from streaming to broadcast to traditional pay TV, with a special focus on the increasing preference for programming made by Hispanics for Hispanics. The event also included the annual Hispanic Television Awards, honoring top executives and on-air personalities in the sector. Here are some snapshots from the daylong event.
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Gonzalo del Fa, president of GroupM Multicultural and chair of the Hispanic Marketing Council, kicks off the 20th anniversary Hispanic Television Summit with the opening address on the State of the Hispanic Media Industry. (Image credit: Mark Reinertson)
Gio Benitez, transportation corresponent for ABC News, did the Hispanic Television Summit’s Opening Keynote interview. (Image credit: Mark Reinertson)
Michael Roca of Omnicom Media Group, Isabel Rafferty of Canela Media and Katina Pappas Wachter of Roku on the advertising-focused panel “Embracing Hispanic Consumers in The Evolving Media Environment.”(Image credit: Mark Reinertson)
Nielsen product manager, inclusion analytics Veronica Hernandez on the “How Programmers Are Embracing Hispanic Culture in 2022” panel. (Image credit: Mark Reinertson)
Adriana Waterston (l.) of Horowitz Research and Marina Filippelli of Orci during the fireside chat “How Advertisers Are Embracing Our Culture.” (Image credit: Mark Reinertson)
Panelists on the sports roundtable “Embracing the Cultural Appeal of FIFA World Cup” (l. to r.): B+C programming editor Michael Malone, moderator; Ana Jurka, Telemundo Deportes; Jose Garriga, NBC Sports Group; and Eli Velazquez, Telemundo Deportes. (Image credit: Mark Reinertson)
The Hispanic Television Award recipients for 2022 (from l.): Juanjo Duran, Google; Sunny Hostin of ABC’s ‘The View;’ Maribel Ramos-Weiner, Prodú; Marina Filippelli, Orci; José E. Vélez-Silva, Comcast; and awards host Ana Jurka. (Image credit: Mark Reinertson)
Sunny Hostin, co-host of ‘The View,’ moderated a panel on WABC New York’s coverage of the National Puerto Rican Day Parade. (Image credit: Mark Reinertson)
On the Puerto Rican Day Parade roundtable “How Television Has Embraced a Legacy Cultural Event,” WABC New York anchor Joe Torres (l.) and Luis Maldonado of d’exposito & Partners. (Image credit: Mark Reinertson)
(From l.): Jessica Vargas of Warner Bros. Discovery, Shampa Banerjee of Canela Media and Serge Gojkovich of Pluto TV during the Audience Promotion Roundtable. (Image credit: Mark Reinertson)
ESPN’s Oscar Ramos talks about “How Sports Television Embraces Hispanic Fans.” (Image credit: Mark Reinertson)
Jessica Ricaurte of Adsmovil talks about “How Hispanics Are Embracing Streaming.”(Image credit: Mark Reinertson)
(From l.): Samantha Huggins, Mel Ruiz Marc and Christine Garcia of Canela Media.(Image credit: Mark Reinertson)
(From l.): Ana M. Ortiz, Hispanic Research and Consulting Services; Oscar Mercado, PX Sports; and Mike Fonseca, Excel Sports Management. (Image credit: Mark Reinertson)
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.
