Frndly TV Adds New Features for Users of Streaming Service
Favorite option helps quickly locate content
Low-priced family-oriented streaming TV service Frndly TV said it added new features to its service that had been requested by customers to help them find shows they want to watch.
The new options include a Favorite feature, a My Stuff label and TV Series pages.
“This collection of new features is squarely focused on enhancing our in-app user experience by improving the way customers discover and engage with shows and movies in a very simple and seamless way,” Chris Lee, Frndly TV’s director of product, said. “We also think our customers will enjoy the new and improved design which gives the app a more premium look and feel that is consistent with the quality of programming we offer.”
When a user taps a show as a favorite, that programming is automatically added to the subscribers’s personalized queue making it easier to find and watch. Favorites also show up on the new My Stuff screen.
The My Stuff tab — previously known as My Recordings — combines the “Continue Watching” feature with recorded and “Favorite” content in a convenient location. The “My Stuff” section allows users to build a personal library tailored to their individual preferences.
Also Read: Frndly TV Reports 78% Growth In First-Quarter Ad Revenue
“TV Series Pages” will let customers find entire libraries of their favorite individual shows regardless of where or when they originally aired on Frndly TV. TV Series Pages are series-centric and network-agnostic, allowing for more consistent binge-watching of a series by showing episodes in their initial running order.
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The new features will be available on all Frndly TV-supported platforms. The new features mark the second time in a year that the service has implemented enhancements for subscribers.
“Our customers are very engaged with Frndly TV, averaging approximately 18 hours per week on the platform,” Joey Monjure, Frndly TV’s VP of product and customer experience, said. “Since these new additions are among features most requested by our customers, we believe we can grow customer engagement and satisfaction with these new options. We’re pleased we can add these three elements and look forward to bringing our customers even more requested functionality in the future.”
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.