FTC OK With Yahoo Purchase of Tumblr

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The Federal Trade Commission Friday signaled it has no
antitrust concerns with Yahoo's$1.1 billion purchase of social media/microblogging site Tumblr.

It granted the deal early termination, which means the FTC
has concluded its Hart-Scott-Rodino antitrust review early with no plans to
file suit against the deal or add conditions in a settlement.

The deal boosts Yahoo's mobile presence and
monthly visits. Tumblr allows for the posting of multimedia to short-form
blogs.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.