Fuse, Hulu Crash With Dave Matthews Band Programming
The Dave Matthews Band has enlisted Fuse and Hulu to promote its upcoming album, Big Whiskey and the GrooGrux King.
Music network Fuse will air the band's concert live on June 1 at 9 p.m. (ET) from the recently refurbished Beacon Theatre, which is also owned by parent Cablevision Systems Corp. The show will air commercial-free and in high-definition the night before the group's seventh studio album is released.
For its part, Hulu, in its first concert event, will stream the show live. It will be subsequently be available on-demand, upon its conclusion.
Both outfits will also provide plenty of supplemental programming, with Hulu, providing group videos, documentary footage and performances from Late Night with Jimmy Fallon and Today, beginning May 28.
Over a week-long celebration, Fuse fare includes Dave Matthews Band: Weekend on the Rocks on May 30 at 2 p.m., which revisits the group's four-night stand at the Red Rock Amphitheatre in Morrison, Colo. in September 2005; on May 31 at 8 p.m., Dave Matthews Band: The Central Park Concert from the Great Lawn show on Sept. 24, 2003, before 120,000 fans; and a half hour of group videos, under the Loaded: Dave Mattthews Band moniker.
After the Beacon Theatre show, Fuse will air a four-part original documentary, Dave Matthews Band: The Road to Big Whiskey, bringing the personal side of the group to the small screen. The film will be split into four, 30-minute blocks from June 2-5 at 8 p.m.
"Fuse is thrilled to dedicate seven days of programming to Dave Matthews Band as they prepare to unveil their newest album," Fuse vice president, music programming and talent relations David Weier in a statement. "Fuse continues to provide musicians with a megaphone to reach their audience, and viewers with unprecedented access to their favorite acts across all platforms. The live concert from the legendary Beacon Theatre and intimate documentary promises to show a side of the band that most fans haven't seen."
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.