Fuse Media has rebranded its Fuse Beat free, ad-supported television (FAST) channel as Shades of Black as it continues to offer content targeting African-American viewers.
The service, which initially launched in 2021 and offers more than 500 hours of premium movies, series and documentaries, has posted strong audience numbers in August with more than 100 million minutes watched across all domestic platforms, according to Fuse.
Shades of Black is one of several Fuse FAST Channels that have recently combined to strike distribution deals with Freevee, Roku, Vizio, Xumo and Pluto TV, according to the company.
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“The rebrand to Shades of Black aligns the channel more closely with its brand mission, which is to celebrate the multifaceted Black experience and impact on our culture,” Fuse Media chairman and CEO Miguel Roggero said in a statement. “In little more than a year since its launch, the channel has connected strongly with audiences, growing each month to its highest viewership yet this past August. We are thrilled with the viewer response to the channel and its uplifting content, both at home and abroad.” ■
