Fuse teamed up with youth-smoking-prevention campaign truth on Warped: Inside & Out, as well as with Fangoria Entertainment to launch the Fuse Fangoria Chainsaw Awards.
Warped: Inside & Out -- a documentary-style look at the Vans Warped Tour 2006, “the summer’s premiere festival dedicated to alternative music and extreme sports” -- marks the first time Fuse worked with an outside brand or campaign to create a fully integrated, branded entertainment program, the Rainbow Media Holdings-owned service said.
Warped: Inside & Out will air Wednesdays at 9 p.m. (EST) during Fuse’s “Warped Wednesdays” block, which will run through Aug. 23.
“This new form of branded entertainment allows for us to seamlessly integrate truth’s powerful and positive messaging about the dangers of tobacco use to our young, tech-savvy viewers across America,” Fuse senior vice president of ad sales Bill Rosolie said in a prepared statement.
As for the Fuse Fangoria Chainsaw Awards, which will air in primetime sometime during October, they will spotlight the best in music, horror, cinema and television.
Fuse will also air a “black carpet” preshow; live musical performances by pop, rock and hip-hop artists; and a post-show, Gala of Gore.
And the network will develop exclusive content designed specifically for all of its platforms, including video-on-demand and mobile.
