Future Today Enables Contextual Ad Targeting In Deal With Iris TV

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Advertisers can reach audiences on channels including Fawesome, HappyKIds, iFood.tv

Future Today Xandr
(Image credit: Future Today)

Future Today  made a deal with Iris.TV that will enable advertisers to contextually target viewers of Future Today networks.

Being Iris-enabled allows advertisers to use brand suitability and contextual data partners to target viewers across Future Today’s portfolio of ad-supported channels at the video level. 

Other programmers that are Iris-enabled include AMC Networks, Warner Bros. Discovery, TelevisaUnivision, Hearst Television, Cox Media Group, Nexstar Media Group, Vevo and Vizio Ads.

The Future Today portfolio of channels includes  Fawesome, The LEGO Channel, FilmRise, iFood, WatchFreeFlix, EncourageTV, BratTV and HappyKids. 

The Future Today portfolio of channels are available on major OTT platforms including Roku, Amazon Fire TV, Apple TV, Comcast Xfinity, Samsung and Vizio, reaching more than 50 million households. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.