FX, Hulu Unsheath Super Bowl Ad For ‘Shogun’

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Commercial urges viewers to watch 2 1/2-minute trailer online

Shogun
'Shogun' (Image credit: FX)

The Walt Disney Co.’s FX and Hulu said they bought a Super Bowl commercial to promote the upcoming series Shogun.

The 30-second Super Bowl spot will direct viewers to go online to view a new 2 1/2-minute trailer for the show.

Disney Advertising was able to sell 30-second Super Bowl spots for about $7 million.

Shogun is adapted from James Clavell’s novel set in Japan in the year 1600.

The 10-episode limited series is scheduled to premiere February 27 on FX and Hulu in the United States. Star Plus will stream the show in Latin America and Disney Plus has it in all other territories. The premiere will include the first two episodes, with a new episode dropping each week afterwards.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.