FYI Hitches More 'Married At First Sight'
FYI has said I do to a second season of docuseries, Married at First Sight.
The former Bio service ordered an 11-hour sophomore campaign from Kinetic Content, with the new season ready set for next year.
FYI’s social experiment features six people getting legally married the moment they meet. The first show to air upon FYI's conversion from Bio, the series' provocative premise has played well, averaging 468,000 viewers on a Nielsen live+same-day basis, with the most recent installment tallying 661,000 watchers on Aug. 5. The first-season finale bows on Sept. 9.
In the second season, six new singles will make a courageous decision to marry a complete stranger, and a panel of experts will create what they believe are three perfect couples, based on scientific matchmaking. Over the course of several weeks, episodes will capture each couple’s journey as they go from wedding, to honeymoon, to moving in together, to the daily struggle of working at their unconventional marriage. After several weeks together, each couple will make a decision: Do they remain together or decide to divorce?
"Married at First Sight has truly captured viewers' attention and garnered awareness for FYI following our successful rebrand,” said Jana Bennett, president of FYI and LMN. “The series reflects the authentic, relatable and universal journey - our search for true love. The quest will continue anew next year."
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