GMC, Aspire Ride Upfront Bus Again

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Complete Coverage: Upfronts 2013

GMC TV and Aspire are bringing back their upfront bus for
this year's upfront.

The bus, decorated with pictures from the networks'
programming, will travel to seven markets and host clients meetings, beginning
this week in New York.

"Our ‘upfront bus' environment celebrates the uplifting,
positive entertainment offered by the GMC TV and Aspire brands," said Mary
Jeanne Cavanagh, executive VP, advertising sales for GMC TV, which also sells
ads for Aspire, the  African-American
network started by Magic Johnson. "It serves as a great awareness builder among
advertisers."

Some of the networks' talent will visit the bus, which will
be the centerpiece in network appearances at events including Opening Day at
Yankee Stadium on April 1 and the Final Four in Atlanta on April 6.

GMC
began doing upfront bus tours in 2011 and teamed up with Aspire in 2012.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.