go90 Nets Miley Cyrus Exclusive
go90, Verizon’s new mobile-first video service, announced it will offer an exclusive stream of Miley Cyrus’s close out performance of The Milky Milky Milk Tour on Saturday, Dec. 19 at 9:55 p.m PT in Los Angeles.
The performance, tied to the singer’s latest album, Miley Cyrus & Her Dead Petz, is part of the go90 Live streaming concert series, which aims to draw more viewers to the millennials-focused, ad-based OTT offering that launched nationally on October 1 on the iOS and Android mobile platforms.
In addition to the live stream from The Wiltern in L.A., go90 will also offer exclusive behind-the-scenes footage tied to Cyrus’s final performance of the tour.
Go90 will also provide on-demand replays of the performance.
Speaking at an investors conference earlier this month, Verizon CFO Fran Shammo said it was too early to discuss go90 results. While he was happily surprised that the service had amassed a library of about 10,000 titles, he acknowledged that the offering’s search engine had some shortcomings in its early days, but said those problems have since been ironed out.
go90 “is still in its infancy stage,” he said. “We're still working through some early startup issues. But right now we're pretty pleased with what we're seeing.”
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.