‘Golden Globes’ Sees Ratings Gains on CBS
Spike in viewership from event’s dismal final run on NBC
The 81st Annual Golden Globe Awards averaged 9.4 million viewers on CBS January 7, a 50% gain from last year, and its largest audience since 2020. CBS cited Nielsen time zone-adjusted fast national ratings, including out of home.
Comedian Jo Koy hosted the event, which celebrates the best in film and TV.
NBC previously aired the Golden Globes, but did not in 2022 when it came to light that the Globes’ former parent organization, the Hollywood Foreign Press Association, had some major diversity issues, among other matters. NBC aired the event in 2023, with Jerrod Carmichael hosting. The event had 6.3 million viewers.
In 2021, the Globes drew 6.9 million viewers.
The HFPA sold the Globes to Dick Clark Productions and Eldridge last year.
On the movie side, Oppenheimer took best drama and Poor Things got top comedy.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.