Google TV Ads to Present at TVB Show

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Google’s foray into television will be the focus of a session at the Television Bureau of Advertising’s (TVB) 2008 Marketing Conference March 27 at the Jacob K. Javits Convention Center in New York.

Google TV Ads director Michael Steib will lead the session. His department’s stated mission is “providing the right ad to the right user, offering audience assurance to the advertiser and executing across platforms.”

TVB president Chris Rohrs hinted at the considerable role Google might end up playing in television advertising. “When Google speaks, everybody listens,” he said. “We decided to invite the Google TV Ads team to our conference and allow broadcasters to get a close-up look at what they’re doing.”

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.