Google: TV Doesn't Reach YouTube Viewers

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At next week’s NewFronts, Google and its YouTube unit will be talking about the results of its Google Preferred ad package.

A new analysis done with research company Complete, found that desktop viewers who watch Google Preferred tend to be younger and more likely to be online shoppers in the market for products. The study added the majority are viewers not reached through other video platforms.

The survey found that one in 10 Google Preferred desktop viewers do not watch traditional TV at all, and 90% of them do not visit any of the top five full-episode players offered by the big broadcast networks and Hulu.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.