Google's YouTube TV to Bundle NFL Sunday Ticket With WBD's Max

By
( )
published

No price was announced for the new bundled offering

NFL Sunday Ticket
(Image credit: Alphabet)

Alphabet revealed during its second quarter earnings call Tuesday that its newly acquired NFL Sunday Ticket will be bundled with Warner Bros. Discovery's Max on virtual pay TV service YouTube TV.

The Google and YouTube parent company, which agreed earlier this year to pay the NFL $2 billion to $2.5 billion a season to take over the out-of-market games package's distribution rights, didn't disclose an pricing or other go-to-market strategy for the bundle. 

For its part, WBD has whittled down its programming ambitions for the erstwhile HBO Max, but the company seems ever-on-the lookout for synergistic marketing opportunities. 

Alphabet/Google, meanwhile, has myriad pricing promotions going on for its first year of Sunday Ticket. Notably, those who sign up for it via YouTube TV can get the regular-season NFL games package for $299, $50 off the regular price.

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!