GOP Convention Attracts 23.8M Viewers on Day Four

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Audience up 3% from 2016, but short of Biden ‘s total

The Republican Convention closed with a gathering on the White House lawn (Image credit: CSPAN)

The final night of the Republican National Convention attracted 23.8 million people Thursday, up 3% from 23 million four years ago.

The final night of the Democratic National Convention, when nominee Joe Biden spoke, drew 24.6 million viewers.

Donald Trump’s speech accepting the GOP nomination registered a 14.7 household rating, down from a 14.8 rating. 

There were 1.66 million viewers in the 18- to 34-year-old demographic tuned in, down from 1.92 million in 2016 and 15.97 million folks 55 and older, up from 14.25 million.

During 10 p.m. to 11 p.m. ET, Fox News Channel had the most viewers with 5.12 million. MSNBC had 3.73 million, CNN had 3.57 million viewers, ABC had 2.18 million, NBC had 2.08 million and CBS drew 1.5 million.

Among adults 25 to 54--the demographic most often used to make advertising decisions--Fox News had 1.1 million, CNN had 1.09 million, MSNBC had 752,000, NBC had 608,000, ABC had 590,000 and CBS had 409,000.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.