Gray Television Reports 2Q Net Income of $86 Million
Broadcaster expects political advertising to match 2020 levels
Gray Television reported higher second-quarter earnings, driven by acquisitions and strong political ad spending.
Net income was $86 million, or 91 cents a share, up from $26 million, or 27 cents a share a year ago.
Revenue rose 59% to $868 million.
Adjusted core advertising was flat, with $90 million of political revenue coming in, up from $6 million a year ago.
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Based on its current forecasts, Gray expects that political advertising for 2022 will match the $652 million it generated in 2020, a presidential election year. Broadcast cash flow increased 25% to $330 million.
Gray said that it renewed with Fox in all 27 markets where it owns Fox affiliates.
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For the third quarter, Gray said it expects core advertising revenue to hit $345 million to $355 million, retransmission revenue to be about $365 million to $370 million and for political revenue to be $193 million to $195 million. Total revenue is expected to be in the $940 million to $959 million range. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.