Gray Television Revenue Up 16% in Quarter
Gray Television reported second quarter revenue of $75.6 million, up 16% from the same quarter last year. Gray said there were increases in local, national, Internet and political advertising, as well as retransmission consent revenue.
"Our operating results from the second quarter of 2010 exceeded our initial forecasts," said Gray in a statement. "We experienced improvements in all major revenue classifications, including local, national, and political advertising revenue, in the second quarter of 2010."
Gray booked $0.6 million in the second quarter for a station management deal with Young Broadcasting. Gray gets $2.2 million a year to manage seven Young stations; the agreement recently passed its first year, and Gray is just beginning to work with the stations after Young's fate had been tied up in the courts.
Atlanta-based Gray reported a 48% increase in automotive advertising for the quarter.
The company expects the good fortune to continue in the third quarter, forecasting operating revenue to be close to $80 million, which would represent a 20% jump over the same quarter a year ago. That includes an anticipated 6% increase in local revenue, a 14% bump in national advertising and another $0.6 million from Young Broadcasting.
Gray operates 36 television stations in 30 markets.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.