Gray TV Tops $400 Million in Political Advertising
Gray stations in Georgia collect $20 million from Senate runoffs
Gray Television said that its TV stations and digital services have run more than $400 million in political advertising so far this year.
Gray’s stations in Georgia have run $20 million worth of campaign advertising for the state’s two U.S. Senate runoff races since election day on Nov. 3.
Gray said it expects political advertising will continue to grow through Jan 5, 2021, when the special Senate runoff elections are held.
Gray has Georgia stations in Savannah, Albany, Columbus and Thomasville.
Overall Gray owns station and digital properties in 94 markets.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.