GroupM said it launched a custom-built system designed to monitor and measure its clients ad campaigns on Amazon Ads platforms.
The Amazon Ads Excellence Monitor was designed and co-engineered by GroupM’s Nexus Commerce unit and Amazon Ads. It uses more than 20 variables to measure and monitor media investments in Amazon ads and produce optimal results.
“At GroupM Nexus, we are committed to innovating in every channel that matters to our clients’ businesses and commerce is at the forefront of that commitment,“ GroupM Nexus CEO Nicolas Bidon said. “The ability to codify best practices for Amazon Ads and then measure consistently to improve media performance and business outcomes with one of the world’s most impactful retailers will create an enormous advantage for our clients.”
The system is now live globally, GroupM said. Initially, the monitor focuses on ads running on Amazon.com, but is expected to be expanded to other Amazon platforms, including connected TV.
“WPP/GroupM has been a valued customer of Amazon Ads since our inception,“ Amazon Ads director, global customer development Amy Armstrong said. “Our joint customer obsession made us excited to co-develop this new tool with GroupM Nexus. We look forward to seeing the value it will provide for our mutual customers.”
