A subsidiary of Grupo Televisa and Telemundo Communications Group have struck a licensing deal to distribute the latter’s original content through digital and wireless platforms in Mexico.
The agreement emanates from a strategic alliance the parties announced in March to distribute Telemundo’s original content in Mexico across such platforms as broadcast, pay TV and digital platforms.
As part of the agreements, Televisa will make Telemundo's original content, including its highly popular telenovelas currently broadcast on Televisa's Channel 9, available on all of Televisa's digital platforms, including Mexican entertainment portal, www.esmas.com.mx, streaming service www.esmastv.com.mx and video-on-demand Web site, www.tvolucion.com.
Televisa will also offer images, ring tones and text messaging services based on Telemundo's content to mobile phone users in Mexico through Esmas Movil, the leading cell phone content provider in Mexico.
"This is another great step forward in our relationship with Grupo Televisa, said Telemundo Communication Group president Don Browne in a statement. “Televisa is a world class company with a great brand. Joining our expertise and strengths will bring dynamic and quality programming to a significantly greater consumer base in Mexico."
Added Grupo Televisa executive vice president Alfonso de Angoita: "This strategic agreement enhances Televisa's digital media offerings by enabling audiences and advertisers in Mexico to further benefit from Telemundo's content across Televisa's broad spectrum of digital platforms."
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