Cartoon Network's Feb. 25 inaugural Hall Of Game Awards telecast drew a honorable 1.4 million viewers, according to network officials.
The special, which honored the sports stars and moments of the past year, also posted double-digit audience gains among the network's key young male demos compared to the same period last year. The celebrity-studded, sports award and entertainment event posted a 29% increase among boys 6 to 11, a 57% gain among boys 9 to 14 and a 29% increase among boys 12-17, according to the network.
"This was a great first-time showing for us," said Stuart Snyder, president and COO for Cartoon Network in a statement. "We're grateful that audience response proved our instincts correct-that kids and boys would want to tune in-and to all the participants who helped us kick off a brand new, fun and exciting franchise."
Hosted by skateboarding legend, Tony Hawk, the Cartoon Network Hall of Game Awards featured appearances by First Lady Michelle Obama and pro sports stars, Kobe Bryant, Drew Brees, Terrell Owens and Venus Williams.
