After witnessing an increase in ratings for its two-hour daytime lifestyle program, Hallmark Channel has renewed Home & Family for a third season. The daily live show, which is hosted by Mark Steines and Cristina Ferrare, increased deliveries by 31% among W25-54 during its second season, which is currently airing.
President and CEO of Crown Media Family Networks emphasized that the show’s renewal presents increased partnership opportunities, especially with the network’s recently launched TV Everywhere app.
“Home & Family is such a unique show in the TV landscape as it not only enhances our viewers’ lives, but also provides diverse opportunities for advertisers to reach consumers,” Abbott said in a statement, “We are incredibly proud of the success of Home & Family and with the recent launch of our Hallmark Channel Everywhere App, we look forward to synchronizing Home & Family with the new application to bring more opportunities to benefit our advertisers, affiliate partners and viewers.”
Season three of the show is expected to feature more lifestyle tips and advice as well as interviews and performances from celebrity guests. The new season is scheduled to begin airing in October 2014.
