Hallmark Channel to Celebrate Holidays with Branded SiriusXM Channel

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Hallmark Channel has teamed with SiriusXM satellite radio to ring in the holidays with a 24/7 holiday music channel launching Nov. 1, the parties announced Tuesday.

The Hallmark Channel Radio channel is part of the network's "Countdown to Christmas" campaign featuring the network's lineup of holiday-themed movies. SiriusXM's Hallmark Channel Radio will feature Christmas carols and music introduced by top network talent including LeAnn Rimes, Holly Robinson Peete, Lacey habert, Danica McKellar, and Kellie Pickler.

The station will also feature behind the scenes segments from the network's upcoming holiday movies, said Hallmark. 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.