Hallmark Hires Emily Powers To Oversee Streaming Business

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Exec headed North American business for BritBox

Emily Powers Hallmark Media
Emily Powers (Image credit: Hallmark Media)

Emily Powers was named executive VP of streaming and digital platforms for Hallmark Media.

Powers last year left BritBox, where she had been headed its North America business. In her new job, she will oversee the strategic direction and day-to-day management of Hallmark’s streaming and digital platforms.

“Over the last decade, Emily has established a winning track record of driving revenue through successful digital strategies, and she will play an important role as we further develop, evolve, and advance this area of our business,” said Hallmark Media CEO Wonya Lucas. “Her expertise is particularly important at this stage in our company’s evolution, as the industry continues to shift in the direction of streaming and digital distribution.”

Before joining BritBox, Powers held business development and digital distribution posts at BBC Studios and NBCUniversal. She began her career as an associate producer at National Geographic TV & Film. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.