Hallmark Media’s Lisa Hamilton Daly on Hallmark Mystery Rebrand, Upcoming Hallmark Channel Content (Video)

Hallmark Media today (March 6) rebrands its Hallmark Movies & Mysteries channel to Hallmark Mystery to better reflect its commitment to the mystery movie genre.

The Hallmark Mystery channel plans to launch several new mystery series in 2024, including its first historical mystery, Gilded Newport Mysteries: Murder at the Breakers. Hallmark Media executive VP of programming Lisa Hamilton Daly said Hallmark Mystery's new brand and on-air look will help the network continue to stand out from the clutter of mystery-themed programming currently in the television marketplace.

“There is a lot of fun, mystery programming out there, but I feel ours has a special look and feel that appeals to our viewers,” Daly said. “The rebranding of the channel calls attention to that focus.”

Click on the video below to hear more of the interview with Lisa Hamilton Daly.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.

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