Hallmark Rings In Big Ratings For Holiday Films

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Hallmark Channel’s 12 New Movies Of Christmas delivered a ratings gift of 3.8 million viewers over its nearly two-month run, the network said Tuesday.

Hallmark’s final two original holiday movies, the Dec. 13 Best Christmas Party Ever (pictured) and the Dec. 14 The Christmas Parade generated 3.4 million and 3.5 million viewers respectively.

Overall, four of Hallmark’s original Christmas films are currently ranked among the top 10 most watched original cable movies of the year, led by the 5.8 million viewers for Christmas Under Wraps, which is also Hallmark’s most watched program ever.

Also, Hallmark’s holiday movies propelled the network to the top spot among women 25-54 for seven straight weekends since launching Nov. 1, said network officials.  

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.