Food Network said it has signed a content deal with YouTube star Hannah Hart. Plans for the partnership include a six episode series along with digital and social content converging both Hart's and the network's respective digital footprints.
Kathleen Finch, Chief of Programming and Content & Brand Officer of Scripps Networks Interactive, said in a release: "We share the same mission Hannah has built her own brand success on, creating, engaging and entertaining content for our viewers. The deep connection viewers of all ages, especially millennials, have to food and food-adjacent content makes Food Network the perfect place for Hannah to continue to explore her own food adventure and we are excited to see all that comes from this organic convergence of the digital and television landscapes as we continue to deliver (together) for what audiences are craving."
Hart said, "While I'm not a food expert... I do consider myself a food enthusiast! I love to eat! And I love to travel. But most of all I love to share my experiences. My life has blessed me with so many wonderful opportunities that my goal is to find a way to make them accessible to all! Food Network is the perfect partner for this endeavor and I couldn't be more proud to call them mine."
Food Network said is ordering the untitled Hannah Hart project to series with Hart hosting the culinary travelogue. Each of the six episodes will feature Hart in a new city across the country, with only a limited budget, which is determined by that city's average dining out price. Each destination will be challenging to find delicious food on a budget. The series will be accompanied by a digital experience across FoodNetwork.com as well as various social channels.
Hart is also a best-selling author. Her first book "My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut," spent six weeks on the New York Times Best Sellers list. Her highly anticipated sophomore book, "Buffering: Unshared Tales Of A Life Fully Loaded," will be released October 2016. Hart co-produced and stars in Dirty 30, which releases in theaters on Sept. 23.
