Harkin Wants to See Fed Ad Budgets
If Iowa Democratic Sen. Tom Harkin has his way, the Bush administration will have to tell Congress when it spends money on ads to promote its policies.
Harkin plans to introduce a bill requiring all federal agencies to report their ad budgets to Congress and to include a disclosure in those ads that the spot is being paid for with taxpayer money.
The move stems from the Armstrong Williams debacle, in which the conservative radio and TV commentator admitted he had a $240,000 deal with the administration to promote its No Child Left Behind education policy.
Williams has said it was strictly an ad campaign, but USA Today found language in the contract suggesting he was also supposed to promote No Child Left Behind in his commentary, which he has said he would have done anyway.
The administration has been criticized for a number of pay-for-play deals, including video news releases promoting drug and health policies.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.