Hensleigh Leaving Disney
The top marketing executive for Disney’s cable and broadcast networks, Eleo Hensleigh, is leaving the company, officials confirmed Friday.
Hensleigh, chief marketing officer and executive vice president of marketing and brand strategies for the Disney-ABC Television Group, sent a memo to her staff earlier this week saying that she was leaving the Burbank, Calif.-based company to move back to New York, according to Disney-ABC spokesman Kevin Brockman.
Hensleigh, who cited personal reasons for her exit, is set to actually leave Disney at the end of January.
Cable-industry sources said Hensleigh may be joining iVillage in Manhattan. A spokeswoman at NBC Universal, which owns iVillage, said she couldn’t confirm that Hensleigh was joining the women’s Web site.
In her current Disney post, Hensleigh oversees marketing and advertising for the ABC Television Network and Disney’s entertainment cable channels, including Disney Channel, Toon Disney, ABC Family and SOAPnet.
Prior to her promotion in January 2005, Hensleigh was executive VP of worldwide brand strategy for the Disney-ABC Cable Networks Group.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.