HGTV said its 0.58 primetime rating among viewers ages 25-54 in February made that month the network's highest rated ever, surpassing the mark just set in January 2015.
HGTV said the primetime ratings grew 18% over that of February 2014. And on the weekends, 6% growth led to a 0.55 rating among viewers ages 25-54 on Saturday and Sunday from 7 a.m. to 8 p.m. Series such as Ellen’s Design Challenge, Fixer Upper and Property Brothers led the way. More than 43 million total viewers watched HGTV in primetime in February, the Scripps Networks outlet said.
The finale of the Ellen DeGeneres show airs Monday, March 2, at 9 p.m. ET/PT as the last two competitors -- Tim McClellan of Durango, Colo., and Katie Stout of Brooklyn, N.Y. -- go head-to-head to win a $100,000 cash prize courtesy of Wayfair.com and a feature in HGTV Magazine. HGTV said it finished second among women ages 25-54 and first among upscale women in that bracket among cable networks.
Caption: Ellen's Design Challenge finalists Katie Stout (left) and Tim McClellan (center) speak to Ellen DeGeneres (right) before the last round of competition on the HGTV furniture design series. (Photo: Business Wire.)
