ABC
ABC was down 12%
in total viewers and down 16% in adults 18-49 through four weeks this season. Dancing
With The Stars, the network's huge ratings driver, is down double-digits
this season with its All-Star edition, having to go head-to-head with NBC's
megahit The Voice, which
was moved into fourth-quarter.
Returning shows
have also dipped in the ratings while new shows The Neighbors and Last
Resort have failed to break out. The net is having slightly more luck with Nashville,
which has gotten positive buzz, but ratings were a bit lower than had been
hoped for, and new show 666 Park Avenue, which started strong, continues
to scare away viewers week-to-week. ABC also announced that Private Practice
will be ending in first-quarter.
On the positive
front, ABC's Sunday night lineup of Once Upon A Time and Revenge are
still attracting adults 18-49 and getting buzz, despite losses in ratings
versus last season.
CBS
CBS,
considered the most stable network, is having a rough season, despite its No. 1
status in total viewers. While still at the top of the heap, the eye network is
down 11% in total viewers and down 17% in adults 18-49 versus last season.
CBS has been
hurt by a number of factors. The network's powerful Monday and Tuesday line-ups
were hurt by the addition of NBC's The Voice, plus it had to contend
with comparisons to last season's huge numbers for the entrance of Ashton
Kutcher replacing Charlie Sheen on Two and a Half Men. The premiere of Men
last season drew over 27 million viewers and pumped ratings for all the shows
on the night. This season, the declining show was moved to Thursdays and CBS
replaced it with a weak comedy, Partners, which hurt its whole night.
In addition,
returning show Hawaii 5-0 was washed up this season against NBC's new
hit Revolution, while new Friday night drama Made in Jersey was
the first cancellation of the season. Still, new dramas Elementary and Vegas
seem to be keepers and The BigBang Theory, NCIS and Person of
Interest remain strong.
Fox
This is one of
the worst starts Fox has had in many seasons. Ratings for The X Factor
fell from last season despite the addition of judges Britney Spears and Demi
Lovato, while baseball ratings have fallen by double-digits this season.
Fox has seen
losses for almost all of its returning shows, while new comedies Ben and
Kate and The Mindy Project (both with full-season orders) are only
doing moderate ratings (but get a lot of DVR-recorded viewing).
Fox's Sunday
night of animation is also leaking viewers, while new drama The Mob Doctor
is just waiting for the axe to swing. In addition, Fox has pushed back the
premiere of the second season of Touch as it feels it needs more time to
promote it. The good news for the network-American Idol is coming back
in first-quarter with a supposed war between new judges Mariah Carey and Nicki
Minaj, so that might bring the network back to life.
NBC
What a
difference a year makes. NBC has moved from fourth to first (in adults 18-49)
in one swoop thanks to the addition of ratings powerhouse The Voice (3
hours a week), a strong NFL season and the breakout of its new adventure drama Revolution.
The Voice has helped NBC's schedule as a whole by
supplying a healthy lead-in to new shows Go On and The New Normal on
Tuesday, as well as Revolution on Monday.
Despite its
envious position as the only network with gains (up 12.5% in viewers and 16.7%
in adults 18-49), and sitting as the No. 1 network in adults 18-49, NBC still
has big holes in its schedule. Its Thursday night line-up is tanking and
Wednesday's new comedies Animal Practice (already cancelled) and Guys
With Kids (should be cancelled but it's by Jimmy Fallon and Lorne
Michaels...well you get it) are ratings flops, dragging Law & Order: SVU
down to all-time low levels and giving new drama Chicago Fire no ratings
embers to grow from.
When first-quarter
rolls around and NBC doesn't have football and The Voice takes a break,
NBC may see a reversal of fortunes.
The CW
While the
network started its season late (and thus ratings are way down versus last
season's earlier start), it seems that the fledgling network has a possible hit
on its hands with new drama Arrow, which already received a full-season
order.
Beauty and
the Beast is also doing
okay for The CW and there is high anticipation for The Carrie Diaries, which will be joining the schedule
in midseason.
The bad news: New
drama Emily Owens M.D. is pretty much DOA (despite getting an additional
script order), while most returning shows are down. Still, Arrow has
breathed some life into the network and maybe it will lead it "pointed" in the right direction.
The biggest
shocker: On the traditionally young-skewing CW, Arrow has a median age audience of 46.3 while Emily Owens M.D. has a median age audience of 51.4.
