Hulu Goes After Small Biz With Ad Manager

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Self-service tool accepts $500 campaigns

(Image credit: Hulu)

Disney’s Hulu said it has launched a new self-service tool designed to be used by small and medium sized businesses looking to advertise via streaming TV.

The Hulu ad manager lets companies buy campaigns while spending as little as $500.

“We understand that small and medium sized businesses are faced with mounting challenges. It’s critical for these businesses to have a way to get in front of their customers and communities," said Faye Trapani, director of self-service platform sales in a blog post. "Hulu Ad Manager gives businesses a way to include streaming TV ads in their overall marketing strategy and to help grow their overall customer base.” 

Hulu ad manager is now in beta. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.