Hulu Has Live Sports And Ugly Holiday Sweaters
Giveaway brings cheer to streaming subscribers
If you’re in the mood for an ugly holiday sweater, you might not have to look any further than Hulu.
The streaming service is sending thousands of sweaters, based on Hulu Original shows to random viewers identified as fans of series including Dave, Helstrom, Little Fires Everywhere, Shrill, The Handmaid’s Tale, The Great, Love, Victor, Normal People Solar Opposites and Wu-Tang: An American saga.
The sweaters will also be available to all Hulu subscribers through a social media sweepstakes. Viewers can enter by posting a comment with the hashtag #HuluSweaterSweepstakes on either Instagram or Twitter.
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“The Ugly Holiday Sweater campaign continues Hulu’s efforts to surprise and delight subscribers via their Friends with Benefits program by celebrating TV fandom with unique experiences for Hulu viewers to enjoy, the streamer,” Hulu said.
Hulu also made ugly holiday sweaters last year, but they made fewer of them, inspiring some online jealousy. The sweaters last year featured Hulu Has Live Sports and some original and licensed content.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.