IBC Cancels 2021 Live Amsterdam Event
Originally and inexplicably moving forward for what had been a Dec. 3-6 live event, IBC 2021 becomes the latest media-tech trade show to succumb to the 21-month COVID-19 pandemic
IBC 2021 will not move forward as a live event as planned, the latest convention to be scuttled because of a COVID-19 pandemic about to approach completion of its second calendar year.
Organizers say they'll rework the show into a digital format, but no details for that virtual event were announced.
Event planners surprised the global TMT community last week when they declared that IBC 2021 was a go for its usual Amsterdam location from Dec. 3-6. This was despite the fact that the Netherlands government had just declared a three-week partial lockdown of the country the previous weekend.
However, cancellations among constituents began almost immediately, starting with European tech conglomerate Viaccess-Orca.
The move followed the National Association of Broadcasters similarly scuttling a live event in Las Vegas in October, with the delta-strain-fueled COVID outbreak still surging in the U.S. in the fall.
Now all eyes will turn to CES, the biggest global tech-media event of them all, which is still slated to go live in Las Vegas in early January, as COVID-19 cases once again begin to surge in the U.S. NATPE also plans an in-person convention in Miami, Florida, in January. ■
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!