IBM said TPV Technology, maker of Philips-branded televisions, has adopted IBM Cloud and IoT services to accelerate the integration of features and apps, including VOD and “instant playback,” directly into TVs .
Additionally, IBM said it has created a cloud-based service for TPV on IBM Bluemix to enable other TV manufacturers to quickly build, test and deploy new smart TV features. IBM noted that TV makers can now pre-select from more than 1,000 available apps, and enable consumers to reconfigure, add or delete those apps.
“When handling the back-end of device management, like the home screen – the user interface – and app store, TPV can focus on acquiring and monetizing more applications for their customers,” Sebastian Krause, General Manager, IBM Cloud, Europe, said, in a statement.
