IFC and Alamo Drafthouse Cinema are working together to thematically pair film line-ups every Sunday titled “IFC and Alamo Drafthouse Slightly Off Cinema Sundays.” Beginning in January, the partners will introduce a new monthly movie theme and present a related line-up of movies to their respective audiences.
January’s theme, “Novel Flicks,” puts a slightly off spin on film adaptations of bestselling books with titles ranging from No Country for Old Men to The Last Temptation of Christ on IFC, while Alamo Drafthouse Cinema is programming Fight Club and Sense and Sensibility throughout the cinema chain. The book theme is also a nod to IFC’s upcoming original, the "epic miniseries" The Spoils of Babylon, premiering Thursday, Jan. 9 at 10 p.m. ET/PT.
The on-air and in-theater film line-ups will be wrapped in IFC and Alamo Drafthouse branding, encouraging IFC viewers to visit one of Alamo’s 17 theaters nationwide (with plans for three more in 2014) and Alamo audiences to tune-in to IFC. The partners will also create a customized “Don’t Talk” PSA to play before films, a hallmark trait of Alamo Drafthouse Cinemas. Alamo theaters are located in: Ashburn, Va.; Austin, Texas (4 locations); Dallas, Texas; Denver, Colo.; El Paso, Texas (scheduled to open in 2014); Houston, Texas (2 locations); Kalamazoo, Mich.; Kansas City, Mo.; Lubbock, Texas (scheduled to open in 2014); New Braunfels, Texas; San Antonio, Texas (3 locations); San Francisco, Calif. (scheduled to open in 2014); Winchester, Va., and Yonkers, N.Y.
Online, IFC.com will feature a dedicated microsite and IFC FIX blog post around each month’s film theme, and engage users on social media during each Sunday line-up. Alamo Drafthouse will further promote the partnership on drafthouse.com, foreveryoungadult.com and badassdigest.com as well as at Fantastic Fest and in its monthly magazine, "Birth. Movies. Death."
