iflix, a multiscreen SVOD service for emerging markets, is using CSG Systems’s “Ascendon” digital services platform to consolidate and manage an array of payment options.
iflix, a service with about 3 million subs, offers thousands of TV shows and movies for streaming and download to multiple devices.
CSG said Ascendon will enable iflix to create a centralized eWallet that consolidates all payment options, including those made by credit card, PayPal, Google in-app purchasing, gift cards, vouchers and payments made through direct operator billing. Ascendon will also manage the redemption process for gift cards and vouchers for iflix.
iflix expects to launch the eWallet capabilities of Ascendon in late Spring of 2017.
CSG introduced its cloud-based Ascendon platform in March 2013, with Comcast on board as an early adopter.
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“We have created a world-class Internet TV product with a customer focused approach and aim of providing individual users with the best experience possible. This commitment includes giving customers convenient payment options to best suit their preferences,” Emmanuel Frenehard, chief technology officer of iflix, said in a statement. “As we continue to enter new markets around the world, Ascendon allows us to quickly make new, local market payment options available to consumers, as part of our mission to deliver the world’s best content at a price that everyone can afford.”
