InDemand Productions is at the2014 Toronto International Film Festival to film celebrity interviews in partnership with Indiewire, as a means to help stoke buys for films in their video-on-demand window.
The production arm of the pre-eminent distributor of transactional movies to Movies On Demand on cable is shooting these interviews at TIFF that will be edited and distributed to top cable providers, including Xfinity (Comcast), Time Warner Cable, Cox Communications and Bright House Networks to help them drive customer awareness and buys of these titles when they hit the VOD window. This promotional content gets participating films added exposure during their MOD premieres.
All told, the interviews can be seen in over 50 million homes, either through cable barker channels, system websites, in social media and other digital outlets, such as an InDemand's ongoing partnership with independent film website Indiewire.
Within the past year alone, the company sat down with over 100 stars, including some of Tinseltown's toniest, Cate Blanchett, Sir Ben Kingsley, Paul Rudd, Daniel Radcliffe, Scarlett Johansson, Mark Ruffalo, Jessica Alba, Chris Evans, Salma Hayek, Nicolas Cage and the cast of Game of Thrones. InDemand's “Contender Conversations” interview series was a cornerstone of the cable industry’s 2014 Awards Season MOD marketing campaign.
Since 2012, In DemandProductions has covered TIFF, South by Southwest, AFI Fest, Comic-Con International, New York Film Festival, Tribeca Film Festival, plus many red carpet premieres and junkets to shoot promotional videos which support films’ VOD airings on behalf MOD on cable nationwide. The division produces interviews from on-site studios, during bi-weekly NYC shoots and via international mobile production services.
"InD Productions brings movie-lovers closer to top talent through our original branded ‘promotainment,’ which reaches a wide multi-platform cable audience," said InDemand vice president of creative services Brendan Connors. "This compelling content raises awareness of titles on behalf of studios, producers and MSOs. It’s a win-win featuring the greatest cast ever.”
InD Productions will be located at the Hyatt Regency in Toronto from Sept. 5-8. To contact their producers about promotional opportunities, e-mail them at productions@indemand.com.
